CareerWomen Leadership and why it’s the only way forward!

May 8, 2019by Jill Douka

Does our business world need more female leaders?
What went wrong and how can we fix it?
How can we enhance female leadership?

‘What’s wrong with you? You talk like a man!’

That quote sounds surprisingly familiar to female leaders that are struggling for equal treatment in the business world. Modern working conditions are mostly imposed by men, making the combination of productivity and femininity a constant challenge. That was the main topic of discussion during my presentation in the Creative Women Conference 2019 in Limassol. Do you want to learn more? Check my video from this thrilling experience:

​We need desperately to prove ourselves equally effective and valuable as men.  We’ve lowered our female standards and condemned our identity to gain their respect and admiration. But come to think of it, it hit us back. Despite that sacrifice, men keep having the lion’s share in strategic and corporate decision making. Unfortunately, we wore shoes that didn’t fit us! The modern business world downgrades female traits, such as sensitivity, empathy, gentleness, sweetness. It’s sad that we don’t feel comfortable expressing these traits anymore out of fear. The fear of being accused of vulnerability. We have cut our core traits off, believing that playing by the men’s rules is the safest way to survive.

Yes, many female leaders are making things happen nowadays, are strong and courageous. But that doesn’t change the fact that they end up having themselves at the bottom of their to-do list. However, shall we embrace all the things that make us strong and unique in business, female leadership can be efficient and productive. Leadership should be sightful, value-driven, transforming, conscious, accepting, and women know how to incarnate these values better than anyone. Those are the traits that GAC and business coaching help women to develop and grow. Celebrating the International Week of Coaching, attend our GAC seminar “4 keys to a better Life: International Coaching Week” that will take place in Limassol on May 12 (you can register for free here:

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​or schedule a free coaching session with a certified GAC coach (more info here:

​​You’ll get the chance to listen to the voice of compassion and raise your female side in business. You’ll get enough inspiration to decide to BE rather than just DO! Everything starts with you!

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by Jill Douka

MBA, Μaster Certified Coach, 2x TEDx speaker #1 Bestselling and Awarded Author of 3 books, awarded mentor by the European Union, sought after internationally-renowned speaker. Founder of the Global Academy of Coaching Certificate Accredited, and together with top professors in the world trains high achievers to become exceptional coaches and leaders. Author of #1 International bestseller Create Love: 7 Secrets to Manifest your Perfect Match, Author of Bestseller How to Create Your Life, Author of Bestseller Suddenly Now, Author of Woman Now.